In a retro-futuristic world inspired by Oakley's future genesis, a group of cyclists embarks on an intense ride through sunlit mountains under the mantra "Speed Takes Time." Their journey leads them to a massive bunker, where a lone athlete enters a mysterious tunnel. Inside, a high-tech wind tunnel emerges, and the athlete, equipped with the AERO HELMET and VELOKATO glasses, undergoes rigorous performance testing. As speed peaks, reality bends. The athlete transforms into a dazzling hologram, revealing the entire test was virtual. The film concludes with a striking showcase of the products, suspended in light at the heart of innovation.